I recently wrote a series of columns and very short stories about a variety of subjects but noticed I had a preponderance, about fifty, that concerned romance, and […]
In Other Hands
In search of stimulating stories, George Thomas Clark interviewed prostitutes in Madrid, Mexico City, Havana, and Managua and on many boulevards in the United States, and talked to […]
Obama on Edge
Barack Obama’s African grandfather espouses pride and aggressive self-defense. His father discusses academic success, family difficulties, and a tragic drinking problem. Young Obama reveals his struggle to control […]
We are family but not married: A simple and educational story
You and your child(ren) are going through a highly stressful and life-changing event. The book intentionally uses “not married” or “new situation” instead of the “S” or “D” […]
THE BRAND RELATIONSHIP PLAYBOOK: Understand, measure, and manage brand relationships to develop brand love, increase brand loyalty, expand brand’s lifetime value and increasing overall profitability.
The “Brand Relationship Playbook” earned in 2020 the Axiom Business Book Award Bronze Medal in the Advertising / Marketing / PR category. The book outlines for executives, marketing […]
Marketing Mastery: The most complete collection of marketing frameworks every successful marketer needs
This novel book on marketing frameworks was written by an educator and marketer with more than two decades of experience. It outlines the +35 most essential marketing frameworks […]
Consumer-Brand Relationships: Theory and Practice
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they […]
Bones is Back: A Family Tradition for Halloween
The book ‘Bones is Back’ introduces a unique Halloween tradition where Bones, the mischievous skeleton, delights families with nightly pranks and invites kids to play and interact with […]
CEO Branding: Theory and Practice
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this […]
Hot Mess to Wellness: 7 Steps to Better Health When You Have Tried It All and Had Enough
Are you unhappy with your weight, body, or health issues? Have you tried and failed multiple “diets” that promise a gorgeous body or spent a fortune trying to […]