This novel book on marketing frameworks was written by an educator and marketer with more than two decades of experience. It outlines the +35 most essential marketing frameworks that every marketer must have access to and understand how to apply. It is written in an easy-to-read format and presents each framework with helpful illustrations, practical and calculation examples, and additional resources. Observing the power of these frameworks to structure a marketing problem and then form sound decisions leads to significant business success. This practical book by Dr. Fetscherin collects all of these important marketing frameworks under one title. The book is a synthesis of the author’s professional and academic experiences. It will be useful for experienced marketing professionals, those just starting out in marketing or seeking a concise introduction to key marketing concepts, as well as marketing students.
